Biti's Hunter Revival with The Right Viral Marketing Campaign
Overview It was considered a fashion icon of most 8x youth in Vietnam in the 1990s because of its softness and durability that no other shoe brand could match. The idea is that it will always maintain success, but with the backing of the innovation economy, persistence for a pair of shoes does not seem to be enough. In addition to the gradually changing conceptions of beauty, the introduction of shoe brands such as Nike, Adidas, or Converse, as a matter of course, has pushed Biti's to become overshadowed by trendy sneakers that make any young person also want to own. It is difficult to see a schoolboy wearing Biti's sandals to class because he can be considered "countryside" while the sneaker trend becomes more and more popular. Facing disadvantages from all sides, Biti's lost its position and was forgotten for nearly two decades It would be hard to see this moment in the present day with the popular sneaker trend Source: Kenh 14 With the mission of "Nang n...
